Effective 2nd of January 2020, Christophe Mandon has been appointed Senior Vice-President, Sales, Marketing and After Sales for the Middle-East and Africa region.

Graduated from Lyon’s Political Sciences Institute and EM Lyon Business School, Mr Mandon developed his whole career within Groupe PSA, holding various positions in France and at International level, covering operational and strategic management for sales and marketing functions. He joins MEA teams after four years as Managing Director for the Iberian hub (Spain and Portugal).

As part of the Push to Pass strategic plan, Mr Mandon will be responsible for continuing to strengthen Groupe PSA brands positioning and ensure commercial development and sales growth in the region.

He reports to Samir Cherfan, Executive Vice-President for Middle East and Africa region.