Volkswagen scores highly in all categories of vehicle design in this year’s Automotive Brand Contest. The Volkswagen brand secured a total of six awards in the “Concepts”, “Interior” and “Exterior Volume Brands” categories, in each case taking the “Best of Best” first prize.
Klaus Bischoff, Head of Volkswagen Design, accepted the awards at yesterday evening’s IAA International Motor Show in Frankfurt. “We are currently in the midst of the most exciting and challenging years in automotive design. These top-class prizes are a tremendous acknowledgement for our worldwide design team.
The ID. ROOMZZ concept car was awarded the “Best of Best” grand prize in the “Concepts” category, while the ID. BUGGY concept car was crowned winner. The Passat took home first place as the “Best of Best” in the “Interior” category, while the T-Cross won in the “Exterior Volume Brand” category. The Passat and the T-Cross were also the winners of the “Exterior Volume Brand” and “Interior” categories, respectively.
The jury emphasised that ID. ROOMZZ was being “honoured for the continuity with which Volkswagen was heading towards zero-emission driving, each year demonstrating how intensively it [Volkswagen] is working towards this being implemented.” The Passat was commended as a “further milestone on the road to autonomous driving” and a “masterpiece by the Volkswagen designers”, while the expert panel praised the T-Cross for “dominating the SUV segment in this [small vehicles] category in terms of shape.”
The Automotive Brand Contest is the only neutral international design competition in the automotive sector and is organised by the German Design Council, which commends excellent product and communication design. The jury is made up of representatives from media, design, brand communication and universities. The German Design Council was founded in 1953 by resolution of the German Bundestag. Its mission is to support the German industry by creating added value for a brand through design. The Council organises exhibitions, competitions and conferences and also offers strategic advice.