New series of heartwarming advertising spots highlight how automaker strives to be “more than a car company”
Subaru of America, Inc. today released a new creative campaign to celebrate the launch of its 12th annual Subaru Share the Love® Event. The advertising campaign, airing nationally, authentically brings to life stories of those the automaker has impacted through the national charities which the Subaru Share the Love Event benefits: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and National Park Foundation.
As part of the larger creative campaign, Subaru is also executing several targeted integrations through national broadcast, digital and streaming platforms. On Tuesday, November 19, as part of the Subaru Share the Love Event, the automaker will exclusively debut its work with charity partners on ABC’s top national morning show Good Morning America. Subaru will also collaborate with various video and musical partners, including Hulu, Roku, YouTube and others to help drive awareness of the impactful event.
Throughout the campaign, Subaru also will participate in a series of episodes on the popular podcast, Science Vs, where local Subaru retailers will discuss the significance of the Subaru Share the Love Event and how the event has helped them make meaningful impacts on their hometown charities.
From November 14, 2019 to January 2, 2020, Subaru will donate $250 for every new Subaru vehicle purchased or leased at more than 632 participating Subaru retailers nationwide to the customer’s choice of the following national charities: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and National Park Foundation. In addition to the four national charity partners, Subaru retailers across the country have selected 695 local charitable organizations to support during this year’s Subaru Share the Love Event.
During the twelfth iteration of the event, there will be no cap placed on the total donation from Subaru of America to its Share the Love Event charitable partners, marking the fourth consecutive year the automaker has done so. Having donated more than $145 million to national and hometown charities over the last eleven years, Subaru of America and its participating retailers hope to exceed a total of $170 million in donations since the Subaru Share the Love Event launched in 2008.