Live music, outdoor activities, charitable initiatives, and exclusive perks await at six premier mountain destinations across the U.S.
Subaru in partnership with POWDR, has officially announced the return of its highly anticipated Subaru WinterFest for 2025. This annual event, celebrated as a winter haven for music lovers, skiers, snowboarders, and adventure seekers, will bring live performances, outdoor activities, and charitable initiatives to six iconic mountain destinations across the U.S.
Headlining the festival is none other than acclaimed singer-songwriter Grace Potter, who will lead a star-studded lineup that includes The National Parks, The Travelin’ McCourys, Ashes to Amber, Shadowgrass, and Into the Fog, among others. These musical acts are set to electrify the slopes with live shows that blend the magic of winter adventure with the thrill of live entertainment.
“WinterFest is one of our most highly anticipated events of the year,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “For anyone seeking adventure, entertainment, and an opportunity to give back to charitable causes, WinterFest is the perfect combination to meet these priorities.”
An Immersive Experience for Adventure Enthusiasts
WinterFest 2025 will offer much more than music. Guests will have the chance to experience Subaru’s adventure-ready 2024 Crosstrek Wilderness and the all-electric 2024 Solterra, with Subaru ambassadors on-site to highlight key features, such as the powerful Harman Kardon sound system.
Visitors can also explore gear demonstrations from top outdoor brands, including Thule, Nordica, 100%, Mammut, Luno, and Dynamic Wax, while furry friends aren’t left out, thanks to pet-friendly gear from Wilderdog. For a warm retreat, guests can visit the Americana-inspired Harman Kardon Warming Hut, where they can demo the latest Bluetooth audio products in a cozy, heated space.
Other standout experiences include the Solo Stove Hangout Zone, where guests can warm up by the fire and roast marshmallows, and the Wilderness Cafe, serving complimentary Alpine Start coffee, craft hot cocoa, and Kate’s Real Food organic energy bars (while supplies last).
A Festival with Purpose
Staying true to its “More Than a Car Company” philosophy, Subaru is giving attendees the opportunity to support charitable causes. By completing a simple lead form, guests can choose a partner charity—Operation Warm®, SheJumps, or Wasatch Backcountry Rescue—for Subaru to donate $5 on their behalf. Each charity can receive up to $10,000 throughout the tour.
Additionally, Subaru and POWDR have pledged to support local communities through a joint community investment fund, reflecting their commitment to sustainability and community well-being. This aligns with Subaru’s Love Promise and POWDR’s Play Forever initiative.
“We’re thrilled to join forces once again with Subaru for the WinterFest series,” said Meghan Matschke, Vice President of Partnerships at POWDR. “With an impressive lineup of musicians, activations with leading outdoor brands, and a deep commitment to the community, excitement is at an all-time high.”
Exclusive Perks for Subaru Owners
Subaru vehicle owners will enjoy a few extra benefits at WinterFest. Select events will offer VIP parking, intimate music sessions, and exclusive on-mountain experiences, along with surprise gifts (subject to availability).
With unforgettable performances, adventure-ready vehicles, and a commitment to giving back, Subaru WinterFest 2025 promises to be a must-attend event for outdoor enthusiasts and music lovers alike. Be sure to check Subaru’s official channels for the latest schedule, locations, and event updates.
Don’t miss your chance to carve out unforgettable memories this winter!
The full schedule for Subaru WinterFest 2025 can be found below:
| Weekend | Resort | Headline Artist |
| January 31 – February 2 | Killington Resort, VT* | The Travelin’ McCourys |
| February 21 – 23 | Copper Mountain Resort, CO | The National Parks |
| March 7 – 9 | Eldora Mountain Resort, CO | Shadowgrass |
| March 15 – 16 | Sierra-at-Tahoe Resort, CA* | TBD |
| April 4 – 6 | Snowbird, UT | Ashes to Amber |
| April 11 – 13 | Mt. Bachelor, OR | Grace Potter |
*Killington and Sierra-at-Tahoe are not POWDR-owned or operated resorts.
