Subaru Canada, Inc. (SCI) is proud to announce that three models have won top segment awards in the 2020 ALG Canadian Residual Value Awards, while the Subaru brand came in second in the overall Mainstream Brand award. The brand has finished in the top two for Mainstream Brand for an unprecedented 11 consecutive years.
“Once again, Subaru has shown us the strength of its brand by capturing top honours in three ALG Residual Value Awards segments and showing consistently strong residual values across its diverse product portfolio,” said Michelle MacDonald, Senior Manager, Industry Solutions at ALG. “The Impreza, WRX and Crosstrek are all standouts in their respective categories and their strong residual values provide peace of mind to prospective buyers when considering vehicle deprecation, which is the most expensive aspect of car ownership.”
ALG is the industry benchmark for projecting future residual values and depreciation data, and the 12th annual ALG awards honoured 2020 vehicles predicted to hold their value better than any other vehicles in the segment.
“Our strategic planning always includes providing long-lasting value to our customers,” said SCI chairman, president and CEO Yasushi Enami. “Awards like these give us confidence that our goals are being achieved.”
Earning the first of Subaru’s three segment awards is the Impreza, named Best Compact Car in the 2020 Canadian Residual Value Awards. This is its fourth consecutive win — and 10th in the last 12 years. In fact, the Impreza has never finished outside of the top two in the compact category.
In the Sports Car segment, the combination of impressive performance and year-round versatility helped secure the ninth overall and fifth straight win for the Subaru WRX and WRX STI.
Finally, the Crosstrek took home top honours in the Subcompact Utility segment. Its fifth consecutive segment win, the Crosstrek has never finished outside of the top three since its introduction for the 2014 model year.
Other vehicles in the Subaru lineup showed strongly in 2020 edition of the awards, with the Ascent three-row SUV finishing second overall in its segment. The Outback finished second in the midsize utility (2nd row seating) segment. Also finishing second in its segment was the Legacy midsize sedan, marking an impressive streak of six straight Top 2 finishes. Finally, Forester finished third in the Compact Utility segment for the second consecutive year, while BRZ finished second in its Sportscar segment, the seventh top-three finish since the model first launched in the 2013 model year.
The annual ALG Canadian Residual Value Awards recognize automakers’ outstanding achievements for vehicles that are predicted to retain the highest percentage of their original price after a three-year period for luxury brands and a four-year period for mainstream brands. Awards are given in 27 vehicle segments as well as for the two brands with the highest overall predicted residual values among all mainstream and premium vehicles. This year’s awards are based on 2020 model year vehicles.