SEAT again breaks its historic sales record

SEAT has broken its historic sales record for the second year in a row. From January to November 2019, the Spanish carmaker delivered 542,800 cars worldwide, which is 10.3% more than in the same period the year before.

With just one month left before the end of the year, SEAT has already exceeded the result achieved throughout all of 2018, when it sold 517,600 vehicles and broke the previous record set in 2000.

In November, SEAT also posted a new sales record, after achieving a volume of 44,100 cars, 1.9% more than in November 2018. With this result, the company has exceeded its best ever November figure, which was set in 2018 (43,300 units sold).

According to SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths, “achieving the highest sales volume in the close to 70 year history of SEAT makes us proud of the work we have done in recent years, and especially in 2019. The challenging economic environment has not prevented us from obtaining our second record in a row and post double digit growth. CUPRA* deliveries made a decisive contribution to these results, and from January to November grew by 74.0% compared to the same period in 2018. So far this year, CUPRA has already sold 22,800 cars.”

The global sales record was largely supported by the countries where SEAT has already exceeded its best results in a full year, such as Germany, the UK, Austria, Switzerland and Denmark. In Germany, SEAT’s main market, the company grew by 16.3%, selling a total of 125,700 vehicles; followed by 8.4% in the UK (65,100); 6.1% in Austria (19,200); 20.5% in Switzerland (12,000) and 47.7% in Denmark (6,800).

In addition, SEAT maintained its sales in Spain (103,300 vehicles delivered; 0%), and extended its leadership in a market which fell by close to 6%. Global deliveries also went up in key markets such as France and Italy, where SEAT grew by more than 20% (34,500; +20.4%) and nearly 30% (24,500; +28.4%) respectively.

Furthermore, extremely positive results were also achieved in the Netherlands (10,800; +23.0%), Portugal (10,400; +13.3%), Sweden (8,200; +25.4%) and Ireland (4,100; +11.4%). In Mexico, SEAT’s largest market outside Europe, deliveries went up by 4.9%, for a total of 22,300 cars.