PEUGEOT launches the new SUV PEUGEOT 2008 in France

Since January 5, 2020 in France, the new 2008 SUV PEUGEOT in its thermal and electric versions has been present in all the showrooms of PEUGEOT dealerships. On this occasion, an ambitious launch programme has been devised by the brand with a lion’s share of attention: television, billboards, magazines and newspapers, cinema, internet.

After nearly 1,200,000 vehicles sold in its previous version, this new generation of PEUGEOT 2008 asserts itself with a particularly powerful and distinctive style. Ultra-technological, it adopts the brand new generation of the immersive PEUGEOT i-Cockpit® 3D, equipment and driving aids at the level of PEUGEOT’s best know-how.

From its launch, the new SUV PEUGEOT 2008 has a multi-energy offer: electric, petrol and diesel offering customers freedom of choice while retaining the extraordinarily stimulating and efficient sensations.

The new SUV PEUGEOT 2008 is the first PEUGEOT electric SUV, it gives access to a new universe of sensations. 100% electric, the driver will benefit from a high level of brilliance, in total silence and absence of vibrations. This pleasure is accompanied by the freedom to drive around town even in Green Zones with restricted traffic. The new SUV PEUGEOT e-2008 does not have a specific silhouette but will be identifiable by a few details : a sparkling dichroic Lion, whose reflections alternate between green and blue depending on the angle of view, a specific “e” monogram on the front wings and tailgate, an elegant body-coloured grille with horizontal lamp pods, exclusive Alcantara© “Greval Grey” seat upholstery on the new SUV PEUGEOT e-2008 GT and finally, the on-board experience is completed by a display specific to the electric version in the 3D handset as well as in the touch screen.