Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year1, today reported August 2019 sales of 8,139 vehicles, a 3.3% decrease over last August. Calendar year-to-date sales through the end of August stood at 87,849 vehicles, representing a year-over-year increase of 2.5% compared to the same period in 2018.

News & Notes

  • August sales of Mirage, the most fuel-efficient non-hybrid vehicle sold in America2, were up 37.9% year-over-year, continuing to defy the industry trend away from cars to CUVs.
  • August sales of the stylish and sporty Eclipse Cross, which was recently named a TOP SAFETY PICK by the Institute for Highway Safety (IIHS)3, were up 13.4% year-over-year.
  • The approach of Hurricane Dorian prompted closure of seven Mitsubishi dealerships in south and central Florida before the holiday weekend, and another six will do the same as the storm makes landfall.
  • 2019 remains Mitsubishi’s best calendar year-to-date sales since 2007.
Outlander Sport240429802384928835
Outlander PHEV27736617382672
Eclipse Cross973858143754599

1. Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.
2. Based on EPA estimated mileage rating from
3. Applies only to models with optional front crash prevention + specific headlights.
4. Vehicle production discontinued in 2018.