Building on the brand’s portfolio of effortless and connected experiences, Lincoln is currently piloting a new Mobile Vehicle Spa service in the Houston, Texas area and is set to launch the Lincoln Access Rewards Visa and an all-new concierge program, Pursue Your Passions this month.
“We continue to look for new and effortless ways to connect with our clients and build on their ownership experience with Lincoln on and off the road,” said Michael Sprague, director, Lincoln North America. “The value of convenience and time are so important to our clients and that’s exactly why we continue to evolve and build on our services and connected experiences.”
Mobile Vehicle Spa provides a convenient way for clients to get their vehicle detailed. In collaboration with Get Spiffy, Inc.®, an on-demand car cleaning, technology, and services company, Lincoln clients can have their vehicle cleaned inside and out, at their preferred location – their home, office, or anywhere in between – on their schedule. They can also have their vehicle taken in for a fuel fill-up.
As the program expands to other key cities, clients can eventually connect and schedule their vehicle
detailing through the Lincoln Way App.
“As a completely mobile car care company, we’re able to bring a level of convenience to our customers that many haven’t experienced before,” said Scot Wingo, Spiffy CEO. “Just like Lincoln, we prioritize our customer’s needs first, putting them in the driver’s seat towards a luxuriously cleaned car. We are excited to help deliver on Lincoln’s exceptional ownership promise as part of the Mobile Vehicle Spa pilot.”
Lincoln is also bringing its clients closer to the things they enjoy and is introducing the Lincoln Access Rewards Visa and an all-new concierge program, Pursue Your Passions this month.
An extension of Lincoln Access Rewards™, which offers Lincoln owners and lessees access to personalized products and exclusive offers, Lincoln Access Rewards Visa and Pursue Your Passionsconcierge service works with clients to curate a list of unique experiences based on their interests. Cardmembers are then able to earn points on purchases and redeem them for unique experiences with the help of the concierge program.
Available to Lincoln Access Rewards Visa cardholders and Lincoln Black Label members, the concierge serviceis customized based on location, providing eligible clients with a curated collection of culinary, cultural and wellness experiences as they redeem points. Pursue Your Passions members can redeem their points to sample locally roasted coffees, enjoy an expertly guided tour of historic landmarks, or recharge with the detoxifying power of a salt cave, to name a few.
As the brand introduces new experiences it also continues to lean on its portfolio of existing services including Lincoln Showcase, a virtual vehicle walkaround for those looking to lease or purchase their next vehicle – meeting clients on their terms and at their preferred location. Available Pickup & Delivery™*, another time-saver, continues to be a differentiator for the brand and a service valued by clients. A valet service picks up a client’s vehicle for any service need, at any location, and provides a complimentary Lincoln loaner**, then returns the vehicle in the same manner.
“Services like these are our way of engaging with our clients, providing experiences that go beyond the vehicle, and also a way for us to show our appreciation for choosing Lincoln,” said Sprague. “This is redefining what it means to be a member of our family – we are listening to what our clients value and taking the Lincoln ownership experience to another level.”