Southern California-based Karma Automotive chose Auto Shanghai 2019 to usher in a new era for the company and launch its New Dawn product showcase illustrating its immediate, mid-term and long-term future.
The luxury electric vehicle automaker punctuated its design, customization and high-tech engineering capabilities by presenting three new products, a trio Karma calls its Shanghai Big Three.
Karma Revero GT luxury electric vehicle: it’s fast, smart, stunning in design, and will be available for sale during the second half of 2019. The new car offers improved technology, performance, interior and exterior options and customization capability. It features a TwinPower Turbo three-cylinder in-line engine supplied by BMW AG to power an on-board electric generator and enhance overall vehicle performance. Karma engineers created a world-class electric drive system that alongside a series of other technological advancements enables the new 2020 Revero to be as fast as it looks.
Karma Pininfarina GT coupe: the first result of a partnership with Pininfarina, the iconic Italian design and engineering house. The Pininfarina team took a new 2020 Revero GT, retained the fundamental engineering parameters and then crafted a new body style, panels and interior, offering an alternative design interpretation. Typically, Pininfarina reserves the GT (Gran Turismo) designation for only in most exceptional in-house creations; this is the first time in its history that Pininfarina graced a collaborative project with its GT.
Karma SC1 Vision Concept: a signpost to Karma’s future – one that recognizes and embraces full electrification. The roadster reimagines Karma design language for tomorrow and soon-to-come customization options, and shows the brand’s future direction based on full BEV offerings at the company’s core. The Karma SC1 Vision Concept features the best of some of tomorrow’s cutting-edge technologies with Karma’s distinctive take on integration. At the core of SC1 Vision Concept’s technological suite is a new infotainment architecture with 5G connectivity as well as a humanized communication system, which integrates touch, voice, eye, and graphical interfaces to enable seamless interaction with the roadster.
Karma Is More than Just a Car Company
As part of its Value Forward business strategy, Karma is pursuing an “open-platform” philosophy to attract partners, technology and know-how, create efficiency and enhance long-term brand value. Karma’s luxury electric vehicle niche and in-house engineering resources offer innovators an excellent test bed to incubate, grow and prove their emerging technologies, creating opportunities for the company to generate new revenue streams for its customization and technology expertise.
Growing Good Karma
The Karma Automotive story started in 2014 when The Wanxiang Group, a multinational automotive components manufacturing company with headquarters in Hangzhou, Zhejiang province, China, founded the business. As of early 2019, Karma employs nearly 1,000 people across four sites:
· Global Headquarters: Irvine, Calif.
· Karma Innovation & Customization Center: Moreno Valley, Calif.
· Detroit Technical Center: Troy, Mich.
· Karma China Design & Engineering Center: Hangzhou, China
The Karma Innovation and Customization Center (KICC)
Karma chose to headquarter and build a craft production facility just 60 miles from its global headquarters in Irvine, Calif., to purposely and meticulously build one-of-a-kind cars..
Representing a total investment of more than $100 million, Karma’s innovation and customization hub first came to life in 2015 and now comprises the very latest in automotive technology and tooling over a sprawling 556,000 square feet under one roof in Moreno Valley, Calif.
Karma’s exclusive design and craftsmanship allows it to take customization to a new level enabling every Revero to be special, and supports a fundamental commitment to unrivaled customer treatment. KICC will also house a VIP Customer Experience Center offering every Karma owner a personalized look into the company’s focus on luxury, high technology, customization and special treatment.
