Honda and the National Hockey League (NHL®) today announced a multiyear renewal of their partnership, which keeps Honda as the NHL’s Official Automotive Partner in the United States and Canada through the 2021-22 season.

The collaborative partnership between the NHL and Honda began in the U.S. at the start of the 2007-08 season, with the relationship expanding to include Canada during the 2014-15 season.

As Official Automotive Partner, Honda will continue its presence at NHL tentpole events throughout each season, including title sponsorship of Honda NHL® All-Star Weekend and as one of the League’s in-ice presenting partners of the NHL Winter Classic®, NHL Stadium Series™ and NHL Heritage Classic™. As sponsor of the NHL All-Star Weekend, Honda will again be featured in the NHL All-Star Game event logo, including integration in the center ice emblem of the host venue, and included in NHL promotional materials leading up to NHL All-Star Game across linear TV, and digital and social media.

The 2020 Honda NHL® All-Star Weekend – featuring the 2020 NHL All-Star Skills™ and the 2020 Honda NHL® All-Star Game – takes place in St. Louis, Mo., on Jan. 24-26 at the Enterprise Center, home of the St. Louis Blues. In addition, various hockey-themed events, entertainment and activities, along with Honda awarding the NHL All-Star Game MVP with a vehicle, will all be part of 2020 Honda NHL® All-Star Weekend.

“Honda, a longtime, valued NHL partner demonstrates its strong commitment to our sport through engaging fan-focused activations,” said Kyle McMann, NHL Group Vice President, Business Development. “We’re excited to extend our partnership with Honda, and with it, a long-term title sponsorship of our mid-season jewel, the Honda NHL All-Star Game while also delighting fans with activations across our media platforms and season-long NHL events.”

Throughout the regular season and Stanley Cup® Playoffs, Honda will have camera-visible dasherboard presence during all nationally broadcast games in the U.S. and continue its strong commitment to the League’s national broadcast partners, NBC Sports in the U.S. and Sportsnet in Canada. To further support its NHL partnership, Honda will also run media across the NHL’s digital and social platforms.

Honda is a North American partner of the NHL Gaming World Championship™, the League’s esports initiative across U.S., Canada and Europe, and was a partner of the NHL’s House of Chel, the League’s first esports gaming house experience, which took place during the 2019 Honda NHL® All-Star Weekend.