General Motors today announced the appointment of Jeffrey (Jeff) Morrison as vice president, Global Purchasing and Supply Chain, effective April 1.

Morrison replaces Shilpan Amin, who was recently appointed GM senior vice president and president, GM International following the announcement of Steve Kiefer’s decision to retire after almost 40 years in the auto industry.

“Jeff’s extensive industry and leadership experience, especially in EV product development, procurement and support at the supplier level, positions him to continue the great progress we have made developing stronger relationships with the supplier community,” said Doug Parks, GM executive vice president, Global Product Development, Purchasing and Supply Chain. “This will be critical as we continue to build a strong, scalable and sustainable EV supply chain to support the acceleration of our upcoming EV launches.”

In his current role, Morrison is responsible for GM’s global electrified vehicle hardware development, which includes overall electric vehicle propulsion calibration and driving performance.

Morrison has over 25 years of experience in the global automotive industry and has worked for GM since 2006. He has led global engineering, procurement and logistics organizations for GM in the U.S. and Germany. His previous assignments include executive roles in Electrical Systems and Advanced Technology, Strategic Planning, Chassis Systems and Global Logistics. 

Prior to joining GM, Morrison spent 10 years in various engineering, commercial and consulting roles across the auto industry, leading strategic projects for global OEMs, Tier 1 suppliers and financial investors on a wide range of technical and business issues. He began his career in 1996 at the Chrysler Corporation. He also spent time at Federal-Mogul, a leading Tier 1 powertrain supplier, and Ricardo Strategic Consulting.

Morrison holds a master’s degree in Business Administration from the University of Michigan Ross School of Business and a bachelor’s degree in Mechanical Engineering from the University of Michigan-Dearborn.