Buick today began accepting preorders for its all-new GL8 Avenir luxury multi-purpose vehicle (MPV) family in China.
Three models are initially being offered: the flagship GL8 Avenir four-seat luxury MPV, and six-seat and seven-seat variants. Preorders can be made through Buick’s online store on Tmall (http://buick.tmall.com) and the official eBuick digital shop (https://www.ebuick.com.cn/).
The all-new GL8 Avenir family was developed by leveraging GM’s global resources and its deep understanding of local market demand. It comes with comprehensive upgrades in design, safety, convenience and functionality for today’s luxury MPV buyers in China.
“The GL8 has been meeting customer demand since the nameplate’s launch in 1999, with over 1 million sold through five generations,” said Molly Peck, executive director of Buick Sales and Marketing at SAIC-GM. “The all-new GL8 Avenir family carries on the tradition, setting a new benchmark for China’s luxury MPV segment.”
Based on the GL8 Avenir concept that received rave reviews upon its debut in 2019, the all-new GL8 Avenir family features sophisticated exterior styling highlighted by an exclusive diamond-cut sculpted grille and Matrix LED lights.
The interior continues the sense of luxury, exemplified by leather-appointed seats with custom perforation and a foldable table available in the second row of the six-seat variant. The four-seat variant redefines the luxury MPV, with its distinct 2+2 two-row seating layout, resulting in unprecedented roominess and comfort in the segment.
The all-new GL8 Avenir family has adopted GM’s smart propulsion technology, which enhances fuel economy and driving performance. In addition, it comes with the latest Buick eConnect 3.0 connectivity technology, including a 12.3-inch integrated driver information panel and cluster display, large-size head-up display (HUD) and streaming mirror, for a highly interactive connectivity experience. Customers are entitled to 100G of free OnStar 4G LTE data service every year.
The all-new GL8 Avenir luxury MPV family is the first equipped with Buick’s advanced driver assistance technology, with up to 20 intelligent driving features available. They include Lane Centering Control, the Traffic Jam Assist mode and the steering wheel hands-off detection feature, to ensure a safer, more reliable and more intelligent driving experience tailored for China’s roads and driving conditions.
Among the other technology innovations are the distinct car door shadow lighting, Bose Centerpoint® surround sound stereo system and Continental ContiSeal Tires.
Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury in North America and China. Buick has sold over 10 million vehicles in China since its introduction by SAIC-GM in 1998.