Bastien Schupp has been appointed Director of Marketing and Communications at DS Automobiles from 1 January 2020. He reports to Yves Bonnefont, Chief Executive Officer of the Brand.
Bastien Schupp has 23 years of experience in the automotive sector at a number of manufacturers, including Audi, Renault, Nissan and Infiniti. As of 1 January 2020, he has been appointed to the position of Director of Marketing and Communications at DS Automobiles. He reports to Yves Bonnefont, Chief Executive Officer of the Brand. Bastien Schupp replaces Arnaud Ribault, who joins the Groupe PSA’s Latin America Division as Director of Sales and Marketing.
“Bastien Schupp strengthens the DS Automobiles management team at a time when the brand is entering a new stage in its growth. I would like to thank Arnaud Ribault for his exceptional contribution to building DS Automobiles.”
Yves Bonnefont, Chief Executive Officer of DS Automobiles
Bastien Schupp, 48, is a graduate of the EAP-ESCP business school. In his career in the automotive industry, he previously held a number of marketing roles at Audi AG and Audi France before joining Nissan Europe as General Manager Marketing Communications. After heading up Infiniti’s Europe, Middle-East and Africa marketing department at its launch, he then led Nissan Austria before moving to take the role of Vice President Marketing at Nissan Europe. Over the last four years at Groupe Renault, he was responsible for the Brands, F1 Marketing and Customer Activation divisions. On 1 January 2020, he joined the management team at DS Automobiles, the PSA Group’s premium brand, as Director of Marketing and Communications.
